The Struggle to Find that Niche, Part One…

If you have any inclination to market your product or services on the web, you must understand one thing… online marketing is “consumer driven”. Using your favorite search engine, you will find hundreds of articles on the subject of online marketing.  From my readings, one thing is very clear-to be successful, you must find and market to your niche! 

I encourage anyone to market online. It is the most cost effective way to sell your product or service.  It does require effort…lot’s of effort.  I began marketing my services online in 2008.  It was not until this year (2013) that I began to put in serious time to improve my online presence, and the results have been good!    For years I simply used my web presence as nothing more than an online “business card”.  Wrong!!  Once I committed to a couple of concepts, my online service business has picked up dramatically.

First, I stopped trying to compete with every graphic artist and web designer offering services via the web.  I opted instead, to market to those people I most closely identify; people living and working in rural communities around the globe.  I joined several online communities that are visited by rural online consumers.  Just as importantly, I was not hesitant to start a community discussion in some of my favorite forums about rural marketing issues.  All of this has one goal, to connect with people of interest. 

Second, I have developed partnerships with other rural entrepreneurs.  Being a one-stop shop online is for the big guys.  It took me several years to learn that if I stick to what I do best, and partner with another person(s) to handle the rest, I have a greater chance at success.  Example, a few years ago, I took on the task of building, from scratch, a website for a Real Estate Company.  Halfway into the project, I realized that my customer’s expectations were beyond my technical expertise.  Rather than backing out of the project, I continued; but I subcontracted out the portions of the project I could not handle technically.  The result, was a completed project that exceeded the customer’s demands.  More importantly, I developed an online working relationship with another rural entrepreneur.  Now we collaborate on projects.  Collaboration also extends my market reach…

More later…

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