Well, it’s decided. After months of contemplating about what to discuss in this blog, I have come up with the one topic that grabs (and holds) my interest. I am an avid fan of the internet and the “global marketplace”. The problem is that I reside and work in an extremely rural (and remote) part of central West Virginia. So the question becomes, how am I able to survive and grow my own online service business.
The issue: I have been a web and graphics designer for more than 15 years, mostly part-time. I am now engaged in making this a full-time endeavor.
The tools: I am proficient with HTML5, CSS3 and the Adobe creative Suite (Design and Web Premium to be more precise). I am not a hardcore programmer, instead I came at this from the graphics design angle. I worked first with print media (actually running printing presses for a couple of years) evolving to graphic design while working with an ad-specialty company in San Francisco for about 5 years.
The goal: Simple, to thrive… in the competitive world of web and graphics design. Will working from a rural location hinder the process? We will find out…
I know there are others out there that are attempting to accomplish the same goal(s). This blog is about our struggle to succeed.
Another tool I am becoming proficient with is WordPress. The reasoning is simple, it works and allows me to create content management systems without worrying about becoming a programmer. Look, programming is extremely useful in web design. But if it is not your strong suit (and it is not my strength) it is not a deal breaker in web design. I personally compensate by marketing my strengths (graphic design). Accordingly, my clients get strong graphics and industry standard websites. Just as importantly, on the more sophisticated projects, they get a team! I have no problems reaching out to one of my partners asking for assistance (usually programming).
Next…”The Struggle to Find that Niche”…